PIC BY VECTOR STOCK
today I'm going to teach you something about digital marketing for half a century
consumers media consumption was dominated by offline media today more than half of all the media we consume comes through digital channels reaching consumers through digital channels offers several advantages over traditional offline marketing
1
firms ability to target specific consumers has increased greatly for example an online retailer can decide to advertise only to those consumers that have visited its online store
2
second big advantage of digital marketing is measurement online it's possible to track individual consumers across time and even across devices with measurement comes the ability to optimize testing two different advertising campaigns so-called a be testing is easy in digital marketing yet many firms struggle to embrace it
why one inhibitor for digital marketing acceptance is novelty digital marketing instruments are still in the flux and come and go quickly moreover understanding and integrating the various digital marketing instruments is not an easy task surefire ways for using them don't exist yet which potentially exposes advertisers to risk of failure the most important challenge however is mindset for 50 years marketing executives based their decisions on intuition experience and gut feelings today marketing executives need analytical skills at least as much as they need intuition fora successful digital marketing campaign.
No comments:
Post a Comment