1. EFFECTIVE HASHTAGS :
Instagram users are now able to follow specific
hashtags, along with profiles, meaning that they
can keep tabs on relevant conversations by
using hashtags alone.
The ability to follow hashtags adds a whole new
element to your strategic considerations. Now,
you can reach new audiences by using targeted
hashtags, and expand your brand messaging by
promoting your branded tags.
2. STORIES:
Instagram Stories has also grown at a rapid pace,
doubling its audience from 150 million daily users
in January last year, to 300 million in November.
Additionally, Instagram upped the value of Stories
in December by adding Stories Archive and
Highlights functions. Now Stories content is kept
indefinitely, and can be displayed in a new section
on their profile, maximizing their Use.
3. VISUAL COMPOSITION & CONSISTENCY:
Having a clear visual strategy is key to standing
out! FOCUS on creative, imaginative images, and
on great composition, this will help boost your
Instagram performance, Likely more than
anything else.
While it's tempting to focus on newer tools like
Stories and effects, keeping a consistent, visual
approach in mind is key to optimal Success.
4. INTEGRATION OF DIRECT MESSAGE:
More than 375 million people now use
Instagram DM each month - almost half
of their entire user base.
With the increased emphasis on DM, and their
rising usage, does point to an opportunity for
savvy marketers to merge their interactions
across to the more private, direct connection
tool. Just make sure they want to talk to you!
5. INSTAGRAM LIVE:
Instagram's live feature has slowly evolved, and
they've continued to add new innovations and
options to make it more appealing. One recent
development has been the addition of their 'Live
guests' option, which enables you to go live with
someone else.
That added exposure provides new promotional
opportunities, while the ability to have guests on
your live-stream can also help ease the
broadcasting process.
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